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What are Nootropics?

Haven’t heard of the term nootropics before? Fair enough!The industry is still young, and certainly far from mainstream. While interest has really kicked off in the tech-hubs of America (those Silicon Valley types), its no surprise our slower paced down-under countries, New Zealand and Australia are lagging.Let’s set the scene with the commonly accepted definition of the term, courtesy of the Miriam Webster dictionary. They define a nootropic as:  “a substance that enhances cognition and memory and facilitates learning” Unfortunately, as often is in the academic world, the Miriam Webster definition is both too limited, and too specific for the practical use in the real world. So for the practical world use case, what does the word "nootropic" mean in the context of...

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