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What are Nootropics?

Haven’t heard of the term nootropics before? Fair enough!The industry is still young, and certainly far from mainstream. While interest has really kicked off in the tech-hubs of America (those Silicon Valley types), its no surprise our slower paced down-under countries, New Zealand and Australia are lagging.Let’s set the scene with the commonly accepted definition of the term, courtesy of the Miriam Webster dictionary. They define a nootropic as:  “a substance that enhances cognition and memory and facilitates learning” Unfortunately, as often is in the academic world, the Miriam Webster definition is both too limited, and too specific for the practical use in the real world. So for the practical world use case, what does the word "nootropic" mean in the context of...

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What is Lions Mane+ good for?

Lions Mane Mushroom + CDP-Choline & Huperzine A for Memory and Mental Clarity. A curated stack utilising Lions Mane Mushroom to promote neuron growth and repair, paired with a brain bioavailable building block (CDP-Choline) to the essential neurotransmitter acetylcholine, then supported with a Huperzia Serrata extract to reduce the degradation of the same acetylcholine. The end result: improved mental clarity and memory recall today, but also supporting your brain in the years to come. Lions Mane+ is working to solve our everyday quality of life challenges. Having a clear head to respond to that client email or comfortably discuss your project in a meeting. Too often the culture in modern offices is to reach for that third or fourth coffee, Lions Mane+ steps...

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What is L-Theanine+ good for?

L-THEANINE + Absorption Aids for better potency! A selective stack of L-theanine, Panax ginseng and Black pepper extract to provide a simple but potent delivery of L-theanine with optimal absorption, time-after-time. Ever had a big job interview... or maybe an important conference call... and wished you could just focus?   Instead your brain is racing, your palms sweating, and your fight-or-flight response is doing everything it can to interrupt your home run presentation? That’s where Theanine + comes in, maintaining a calm focus to help get you back in the flow! Formulated with precise bioactive intention, maximising the utility of L-theanine in your brain, used to elevate alpha-wave activity, providing a state of calm but alert focus. Theanine is a unique amino acid found naturally in the tea...

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